Email Marketing – Importance, Benefits & How to Set Up

(Last Updated On: October 1, 2017)

Today I am going tell you about the importance of Email Marketing and how you can use it to increase traffic to your blog or website.

It is very important to provide quality contents in your blog. At the same time it is also very important to promote your blog posts. Effective promotion and marketing is vital. To become a successful blogger there are four things which are very important.

Last Updated on –  Oct 1, 2017 @ 7:10 pm 

First is the quality of posts, the posts should be well researched and structured. Second is to follow the basic SEO practices and adopt them on your blog posts. Third is to promote and market your blog posts and the fourth is regularity in writing posts.

email marketing benefits

These four points are key ingredients of blogging. Those wish to adopt blogging as a career and wants to make money out of it should practice it.

I have earlier discussed with you about how to write effective blog posts and how to create quality backlinks. Today I will discuss you one very important tool of online marketing i.e. Email Marketing.

Unfortunately most of us are not aware about it and do not make use of it. I have been doing blogging for almost 8 years now and it is only recently I have started using it. After personally experiencing about the benefits of it I thought about writing this article.

It can increase traffic of your blog drastically and regularly. Further, your will have a targeted audience which can become the potential regular visitors. In my case I was have an email database of visitors of about 35 thousands emails. I was not using this data base and only after learning about email marketing I realized the mistake which I was doing.

My traffic has increased almost by 30% and so is the revenue after using Email Marketing. Before telling you how you can do Email Marketing I will tell you about the importance and benefits of it. Thereafter we will discuss how Email Marketing can be done in the most effective manner.

Why Email Marketing is vital?

This type of marketing is very important due to various factors. The best advantage is that you can target your specific customers. If your contents are useful and good visitor will wait for your mail. Therefore provide high quality contents so that the hit rate will improve.

email marketing importance

It is also a very cheap or sometimes free way of marketing. The marketing through Email costs you very less. So whatever visitors you will get will be bonus. They will only add to your income. In my view you should surely adopt this method of marketing. Initially you may have to devote sometime for understanding and implementing it. Thereafter it will be very easy for you and not much effort is required.

What are the Benefits of Email Marketing?

Now I will discuss some of the most important and obvious benefits of Email marketing. This will help you to understand why you should go for the Email Marketing. Here are a few of the benefits.

Email Marketing is Easy to run

Email marketing campaign is very easy to run. One can do it effortlessly and your target visitor will also get what he or she wants. The hit rate of the email campaign remains very high if the contents are useful. It’s an ongoing process once the visitors are used to it they will open the mail whenever they will see it. With the time and useful contents you can built your repo.

Email Marketing is Cost Effective

Email marketing is very cheap way of online marketing. I have already told you about it. However this point need to be emphasized as this is an important point regarding Email marketing. While most of the online promotions are cheap and do not require big investments, however Email Marketing is by far the cheapest of them all.

Email marketing results can be easily monitored

It is easy to monitor the results of the Email Marketing. There are various tools on the Internet that can help you to monitor or measure the results of email marketing. You can monitor the click through rate and can also analyze how customers arrived to your website. Such monitoring will help to understand the results of your campaign.

Email Marketing hit the Targeted Customer

In other online marketing campaign targeting is a bit difficult. However in Email Marketing one can market to the targeted visitors. Through Email Marketing campaign you can drop an email directly in the inbox of the visitor. This kind of marketing is highly targeted and click rate is quite high.

How to start using Email Marketing

Now that you understand the importance as well as benefits of Email Marketing, question is how to set up it. Let me now explain you how you can start Email marketing.

You should have a email subscription form in your blog. You can also provide additional information to registered users. I use this method in one of my blog. Information such as name, email and mobile number they need to provide for registration. This way I have about 10000 registered users who are already loyal customer of my blog.

You can put email subscription form. There are various wordpress plugins available for this purpose. Bloggers other than that of wordpress can also set up it easily.

The best way of getting engagement from the visitors is to send them useful information. For example I use to send free e books quite often which are very popular and I get high click rate on such emails.

I am providing here some of the popular Email Marketing tools based on my experiences. In my view these are the best tools that you should use. Depending upon budget, you should pick one.

Aweber (Starts with 30 days free trial).

Bloom by Elegant Themes or OptinMonster Plugin (use any of these two to add email subscription box on your blog).

Leadpages (Use it to create highly converting landing pages on your blog). I have purchased two-year license for $1000, and you can start for as low as $25/month.

Even if you are not ready to invest a lot, I will recommend you to take a free trial of Aweber.

Email Marketing

Conclusion: As I said that this is one of the most effective online marketing tool. You should start it as early as possible. Please do not do the mistake which I have committed. I started using email marketing after almost 8 year of blogging or about 2900 days which is a quite a long time. You please use it and enjoy the benefits of it. Blogging is all about sharing so if you find it useful do not forget to share the benefits with others.

About Anshu

I am writing Blogs for past many years. Being a Blogger mine objective always is to provide in depth and honest information to my visitors. The purpose is to help others as much as I can, at the same time writing gives me a sense of satisfaction.